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DS亨卓| Krs的糖果骷髏，論藝術(shù)AR對(duì)觀者身份的革新

DS Exhibit|The First Sugar Skull that Sings Super Mario – on how AR in art can transform the role of the audience

一個(gè)混有北歐與墨西哥血統(tǒng)的加勒比海盜死后的糖果骷髏竟突然唱起了超級(jí)瑪麗！

Can you ever imagine that the sugar skull of a half Swedish and half Mexican Caribbean pirate suddenly starts singing Super Mario?!

DS亨卓此次聯(lián)手藝術(shù)屆具有革新性的AR技術(shù)公司Artivive，將北歐瑞典表現(xiàn)主義藝術(shù)家克里斯·庫(kù)倫格林的《糖果骷髏》作品以藝術(shù)前沿的AR表現(xiàn)形式為大家首次呈現(xiàn)，論壇“藝術(shù)觀眾：如何在信息時(shí)代構(gòu)建觀察者視角”與克里斯·庫(kù)倫格林特展“夢(mèng)與現(xiàn)實(shí)的沖突與解放”將于7月7日下午2:00-4:30于上海云間美術(shù)館舉行。

Yes, DS presents you an AR leading pioneer in art, Artivive who brings life to the art Sugar Skull of the Swedish artist Kristoffer Kullengren. In order to explore the role of modern art and the unique experience it creates for its audiences, DS and Yun Jian Gallery cordially invite you to join the talk ‘AUDIENCES: How to connect with the viewer in the modern information age’ on July 7th, 2:00-4:30 at Yun Jian Gallery at Shanghai World Financial Centre. And Kris would first time show his art in AR with his special exhibition ‘The Conflict and Liberation between Dream and Reality’.

AUDIENCES|信息時(shí)代下美術(shù)館與畫(huà)廊的存在性問(wèn)題

AUDIENCES|The existential issues that contemporary art museums and galleries face in the information age

2017年3月，一場(chǎng)名為“觀眾AUDIENCE”的極具行業(yè)前瞻性的論壇于喜馬拉雅美術(shù)館外著名的“遠(yuǎn)景之丘”舉行。該論壇由上海外灘美術(shù)館與喜馬拉雅上海種子聯(lián)合發(fā)起，其中亞洲社會(huì)博物館館長(zhǎng)Boon Hui Tan與上海種子創(chuàng)始人李龍雨館長(zhǎng)，在如何通過(guò)策展為觀眾創(chuàng)造獨(dú)特的藝術(shù)記憶，美術(shù)館與觀者在新時(shí)代的角色轉(zhuǎn)變，存在性和觀者體驗(yàn)方面進(jìn)行了深刻探討。問(wèn)出了一個(gè)當(dāng)時(shí)并未給出解答的問(wèn)題，我們?cè)谛畔⒖萍既绱税l(fā)達(dá)的當(dāng)代，應(yīng)該如何構(gòu)建與“觀眾”的關(guān)系。

In March 2017, Rockbund Art Museum and Shanghai Project collaborated for a very influential and leading forum on the existential relationship regarding the audience and art museums, the ‘Audiences’ talks. Among those talks, the director of Director of Asia Society Museum Boon Hui Tan and founder of Shanghai Project Dr. Yongwoo Lee raised the questions regarding the existential questions of traditional art museums for the role they play to create a new and unique art memories for the audience, and how we can construct a new equilibrium between art and the audience in a dynamic world of information technology. However, these were the questions more asked than answered then.

DS論壇|7.7日，創(chuàng)造 · 觀察：誰(shuí)是當(dāng)代藝術(shù)的主角？

DS Forum|July 7th, Creator · Audience: who leads the art experience?

而在僅僅不到一年半的時(shí)間，我們卻看到了很多新興藝術(shù)發(fā)展方向，傳統(tǒng)藝術(shù)新媒體化，藝術(shù)空間多元化，VR與AR讓藝術(shù)去除地域化等。

Within just less than one year and a half, we’ve seen new directions grown in art with some traditional galleries moving to new media, or art museums transforming to art space that provides integrative art experience, and new technology of VR and AR moving into art virtual exhibitions that has made geography irrelevant.

所以，為了更好回答藝術(shù)與“觀眾”關(guān)系的問(wèn)題，DS于7.7日邀請(qǐng)到了在該趨勢(shì)嘗試下的具有代表性的藝術(shù)機(jī)構(gòu)，來(lái)從他們的實(shí)踐中分享他們所代表的趨勢(shì)聲音。

So, in order to dig deeper into these “Audiences” questions, DS has invited some leading pioneers in this new, explorative trend to share their voice through their practice.

其中，在藝術(shù)領(lǐng)域AR技術(shù)全球領(lǐng)先的Artivive，曾于兩年前于奧地利首次展出了AR技術(shù)在藝術(shù)中的應(yīng)用，并與上海種子項(xiàng)目合作，而今年將與DS藝術(shù)家克里斯·庫(kù)倫格林合作，以AR故事敘事為視角，結(jié)合策展，來(lái)為當(dāng)代藝術(shù)觀眾帶來(lái)一個(gè)全新的藝術(shù)體驗(yàn)。

Artivive, which is a leading AR technology company in art, did their first art exhibition with AR applied in art in Austria two years ago and came to China to work with Shanghai Project last year. And this year Artivive would work with Kris to build apply AR in to a story-telling thread as part of the art experience, to create a new engaging and co-constructing experience with the audience.

活動(dòng)地點(diǎn)：上海云間美術(shù)館

陸家嘴上海環(huán)球金融中心29層

Yun Jian Gallery, 29F Shanghai World Financial Center, Lujiazui, Shanghai

活動(dòng)日期與時(shí)間：

2018.7月7日 14:00-16:30

活動(dòng)行程 Event Rundown

2:00-2:30 簽到與到場(chǎng) Registration

2:30-2:35

中國(guó)文化促進(jìn)會(huì)國(guó)際交流基金委員會(huì)秘書(shū)長(zhǎng)

云間美術(shù)館，徐迪旻館長(zhǎng)致辭

Opening speech by Dimin Xu, Curator of Yun Jian Gallery, Secretary general of China International Culture Exchange Foundation

2:35-2:40

瑞典商會(huì)代表 Carl Johansson致辭

Opening speech by Carl Johansson, Representative from Swedish Chamber of Commerce China

2:40-2:45

藝術(shù)家克里斯?庫(kù)倫格林的AR 作品展：糖果骷髏與愛(ài)如翼

Kristoffer Kullengren AR Art of The Sugar Skull and Love is Wings

2:45-3:45

圓桌探討，藝術(shù)與觀者：如何在新時(shí)代構(gòu)建觀看者視角

AUDIENCES: How to connect with the viewer in the modern information age?

3:45-4:00

Q&A

4:00-4:30

藝術(shù)家導(dǎo)覽：夢(mèng)與現(xiàn)實(shí)的沖突與解放

The Conflict and Liberation between Dream and Reality

圓桌嘉賓 Panelists

Carl Johansson

瑞典商會(huì)代表

Representative of Swedish Chamber of Commerce China

王厚淼 Mil Wang

藝心動(dòng)CEO, Artivive China

Skylar Fenella

DS亨卓（上海）投資管理咨詢有限公司，創(chuàng)始人

Founder of DS Investment co.

Kristoffer Kullengren

瑞典表現(xiàn)主義畫(huà)家，DS亨卓藝術(shù)家

Swedish Expressionist Artist, DS Investment co.

繆良駿 Liangjun Miu; 糜家棟 Jiadong Mi

白云美術(shù)館，創(chuàng)始人&聯(lián)合創(chuàng)始人

Founder & Co-founder of Bai & Yun Art Museum

陳興葉 Audrey Chen

上海丹麥設(shè)計(jì)中心，運(yùn)營(yíng)總監(jiān)

COO of Shanghai Danish Centre

主持人 Moderator

陳地崴 Diwei Chen

DS亨卓，聯(lián)合創(chuàng)始人

Co-founder of DS investment co.

DS也邀請(qǐng)到了將生活融入美術(shù)館空間概念的位于莫干山的當(dāng)代美術(shù)館，白云美術(shù)館，從另一個(gè)角度闡釋如何通過(guò)空間建設(shè)，構(gòu)建藝術(shù)與觀者的近距離體驗(yàn)。

DS has also invited another pioneer effort Bai & Yun Art Museum in Moganshan which has transformed both the space and function of the traditional art museum to create a space that integrates immersive art experience for the audience through artist residency projects.

此次活動(dòng)，將于位于環(huán)球金融中心的云間美術(shù)館舉辦，一個(gè)將亞洲與西方藝術(shù)相結(jié)合，將傳統(tǒng)與當(dāng)代想連結(jié)的美術(shù)館。

The event will be hosted at Yun Jian Gallery, a gallery in the cloud that connects Asian and Western culture and relates between the traditional and contemporary.

克里斯 庫(kù)倫格林|夢(mèng)與現(xiàn)實(shí)的沖突與解放

Kristoffer Kullengren|The Conflict and Liberation Between Dream and Reality

此次活動(dòng)不僅將給大家?guī)?lái)一場(chǎng)藝術(shù)前沿的探討，更是會(huì)現(xiàn)場(chǎng)一睹克里斯的AR特展，在此次他的“夢(mèng)與現(xiàn)實(shí)的沖突與解放”，克里斯融入了他的最新作品。

The event will not only bring our audience and guests a new and fresh art experience, but also a special exhibition ‘The Conflict and Liberation between Dream and Reality’ led by Kris himself to share the most recent works.

最潮藝術(shù)AR體驗(yàn)，現(xiàn)在就預(yù)約活動(dòng)位置：DS亨卓（微信報(bào)名）。

For the most trendy art experience, RSVP Now.

活動(dòng)策劃：DS亨卓（上海）投資管理咨詢有限公司

關(guān)注我們：DS亨卓

DS亨卓希望通過(guò)藝術(shù)來(lái)傳遞精神文明，傳遞愛(ài)的信念。無(wú)論國(guó)籍、種族與身在何處，愿我們都能夠用溫暖，真誠(chéng)的藝術(shù)體驗(yàn)去搭建理解的橋梁，在越來(lái)越國(guó)際化的社會(huì)中堅(jiān)持愛(ài)人如愛(ài)己，建立信任，理解與和諧。

DS devotes her effort in building interpersonal connection and creating social value through art to spread love to people and places that are across the borders. DS aims at building an art community of trust, understanding and diverse cultures.

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